PR Delivers real results for LIXI
LIXI has the media talking! According to the recent 2005/6
public relations evaluation report LIXI has experienced a 41%
increase in media coverage on the previous year.
We saw an amazing 34 LIXI articles in metropolitan newspapers,
banking and technology publications, which reached over 1.2
million of our target audience. The articles shared the message
that LIXI was improving the professionalism of the mortgage
sector and delivering real results.
The strategy of the media campaign from Impact Communications
was to demonstrate the benefits of LIXI through media coverage
in metropolitan media.
The highlight of the campaign was the NICTA media release,
which resulted in media coverage in top-tier publications including
The Age, The Australian, Sydney Morning Herald, Computerworld
and Australian Broker. This secondary endorsement for LIXI
showed that LIXI members are successfully implementing and
using CAL.
Key journalists from Mortgage Brief, BRW, Australian Broker
and Mortgage Professional Australia developed an increased
awareness of LIXI from media briefings held with Socrates Vasiliadis.
Already, 2007 looks promising for media opportunities with
new case study leads.
Watch this space!
|
