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LIXI’s New Communication Strategy
The Board is pleased to announce a new communication approach for LIXI, linked to our new strategic direction for 2008/09. We have appointed Reputation (www.reputation.net.au) to work with the Communications Committee on our communication activities moving forward. The main objectives are:
- Raising visibility and awareness of LIXI within the industry and particularly with senior management of key organisations involved in the lending process;
- Communicating clear messages about what LIXI offers to members and the industry;
- Achieving quality media coverage for LIXI; and
- Driving membership growth.
Following a planning session in April, Reputation has developed a comprehensive communications strategy that builds on the work done previously and ensures the continued growth of LIXI’s contribution to the lending industry in Australia. To really succeed, LIXI must become the champion of standards and the ‘go to’ people whenever standards are mentioned. To achieve this, the communication strategy focuses on stakeholder engagement and government relations supported by a media relations plan.
Reputation is keen to work with any members who:
- Have suggestions on how we can promote the benefits of LIXI within the industry; or
- Know of marketing or communications activities within their organisation that LIXI can leverage to raise awareness of the LIXI standards.
If you would like to know more, or you can make a contribution to our communications initiatives, please contact Joanne Mather at admin@lixi.org.au
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